Unleash the Creative Beast in You

Okay, before you can continue reading, you have to pledge to NEVER again refer to yourself as “not the creative type,” because **spoiler alert** we all have the ability to unleash the creative beast within us.

Now that you’ve made the pledge, you may continue reading.

I’m sure we’ve all heard either ourselves or a friend say, “But I’m not creative!” or “I’m not the creative type.” Well, we’re here to tell you that being creative is not black or white. There is no difference between people who think they’re creative and people who think they’re not.

After finishing the book Creative Confidence by Tom and David Kelley, the founders of IDEO, one of the top design and innovation firms in the world, we’re feeling inspired to share our newfound knowledge on freeing, nurturing and cultivating the creativity that lies within us all. That’s right, within all of us.

Innovation and design thinking are at the heart of success for companies, organizations, and even countries. In fact, one of the main goals for companies today is to become serial innovators. Creative Confidence: Unleashing the Creative Potential Within Us All gives readers insight to how creativity is a way of thinking and how each and everyone of us can come up with new ideas and innovations. We made a list of the top ten tips we found from the book to help release our own creative confidence and push those around us to embrace creative change.

  1. BELIEVE IN YOURSELF. Creative confidence is about believing in your ability to create change in the world around you. Get out of the denial phase with what you can’t do and get into believing that you can make an impact in this world.
  2. TRUST YOUR INTUITION. Design thinking relies on the natural and coachable ability to be intuitive, recognize patterns, and pursue ideas that are emotionally meaningful as well as functional.
  3. CHOOSE THOUGHTFULLY. Creative thinkers make everything a conscious and original choice, from how they arrange their bookshelf to how they present their work.
  4. MORE FAILURE = MORE SUCCESS. The math behind innovation is actually quite simple: if you want more success, you have to be prepared to endure more failures. As the book teaches, “failure sucks, but instructs.”
  5. LET GO.  Forget what you already know in order to look at the world with fresh eyes and questions you want answered.
  6. COLLABORATE. Get together with people who bring different backgrounds and perspectives. Build a group of diverse minds to conquer intricate problems.
  7. DO. To really make change, good ideas are not enough. Planning is not enough. The organizations, universities and countries that succeed are the ones that are initiating action as quickly as possible.
  8. EMPATHIZE. Real discoveries are made when you get out into the world and establish empathy with the people whose lives you want to improve. Kick to the curb what you think is true in order to learn what is actually true.
  9. TRAVEL. Think like a traveler: When you travel to a foreign country things stand out and look different, causing us to observe every detail. We gain knowledge, experience and insights from traveling because we open our eyes and stay alert to everything going on around us.
  10. SHOW, DON’T TELL. Stop wasting your time telling people your ideas. Show them instead.

Challenges for the Creative Thinker:

  • Ask yourself each day, “When was I at my best creatively?” Become mindful and learn what kind of work or atmosphere brings out excitement or passion in you. Being passionate about something helps release those creative juices within.
  • Actively engage in activities and exercises that foster alternative and unconventional thinking to encourage new ideas. Join a new club or organization, pick up a new workout routine, switch up your genre of music or try reading new types of books. Strive for a change in perspective and keep your eyes open for new discoveries.
  • STOP saying you aren’t the creative type! We are all creative in our own way, and it should be our goal everyday to push ourselves to find that beast of creativity.

Erin McGauley

Contributor, Xavier University Major: Marketing and Finance Her heart belongs to: Family, friends, traveling and reading You can find her: Running around on the soccer field, reading up on the latest business/fashion news or spending time with family and friends

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