So all of us are being nominated by friends and family to pour a bucket of ice water over our heads, right? And our Facebook timelines are full of these videos, but what exactly is ALS?
ALS, or Lou Gehrig’s disease, is a nerve cell disease in the brain and spinal cord that controls muscle movement. Basically, you start to lose voluntary muscle movement in your body and it shuts down. Remember reading Tuesdays With Morrie in high school and how you cried your eyes out? Yeah, Morrie had ALS.
So back to the Ice Bucket Challenge: what is it all for? These videos are meant to raise awareness for ALS, and guess what–it’s really working.
When you’re nominated, you have 24 hours to post a video of yourself dumping a bucket filled with ice water over your head or else you have to donate $100 (or you can do both! It wouldn’t hurt; those with ALS probably need that money more than most of us do, right?).
“We are seeing 10 times the number of online donations every day,” said Carol Hamilton, the development director of the ALS Therapy Development Institute. “We are seeing an incredible number of people who didn’t know much about ALS last week and who do today.”
How great is that! Seeing the world come together and helping donate to a horrible disease like ALS is amazing and we can’t wait to see the final result of these silly videos!