Leave it to the music festival Mecca for cool kids, Bonnaroo, to announce their 2015 line up in the coolest way possible. Rather than just releasing the full lineup in one big swoop online, Bonnaroo will be building the hype through user interaction and social media. Get ready to see #Bonnaroo blowing up your Twitter and Insta feed.
Okay, so how is this whole thing going to work? So glad you asked.
- From 6-9 pm EST tonight, people interested in knowing the 2015 lineup will have to call 1-844-ROO-2015, and when you call you’ll be given the name of one of the artists. You’ll be in on the big secret!
- Next, you’ll share that artist on either Instagram, Twitter or Vine using the hashtag #Bonnaroo.
- Then head to Bonnaroo.com to watch the lineup unfold as the social media world starts buzzing.
Here’s a little video below that explains the whole shebang.
So who’s pumped to watch this all unfold?
Photo via Show Me Your Mumu