To Blog or Not To Blog, That Is The Question
“Fashion blogging is superficial,”a girl sitting in the front row declared to me as I stood in front of the classroom, staring into a sea of my peers. I pinched the inside of my palms. It was just the beginning of my Fashion-Anthropology class this past semester, and my professor had asked I share my blog with the class. After pulling up my blog, Killer Queen, I was met with curious faces, some gazes of complete boredom, some eye rolls, and that one agonizing comment. I took a deep breath. “That’s a stigma that’s always bothered me,” I cautiously answered. “I try to stress that maintaining a genuine character is important when it comes to blogging….” I trailed off. I felt hot in the face, bothered by the fact that my peer was dauntless enough to say what probably others in the room were thinking. I brushed it off and returned back to my seat, but ever since that day, that comment will forever remain in the back of my mind and in the heart of my blog.
Blogging has become an empire and career of its own within the start of the 21st century, with most blogging platforms establishing sites in the early 2000s, such as Tumblr, WordPress, and Blogger. As of February 2014, Tumblr hosted a whopping 172 million blogs, WordPress, roughly 75.8 million blogs, and Blogger continues to host well over both numbers combined. Although incredible to showcase talents and breed creativity and thought, there is a stigma of superficiality with blogs, particularly fashion and lifestyle sites. When you go into the business of posting photos of yourself, advocating for products you don’t necessarily love (but have to publically express you love them to get paid), and living your life through social media platforms like Instagram and Twitter, your blogging credibility may increase, but staying true to yourself is at risk. The key to maintaining a successful blog is being able to balance your business and brand without compromising your integrity.