About

S T Y L E . S U B S T A N C E . S P I R I T

A true Lala girl oozes personality, owns her individuality, and gives a damn about the world around her.

Made up of an editorial team of the best creatives in the country, the Lala is an online magazine dedicated to empowering 20-something women from across the globe with the authentic, positive and uplifting content they’ve been waiting for.

From hard-hitting opinion pieces to fun fashion advice to our all-original video and photography, the Lala produces substantial, stylish and spirited content.

Our Story

Katherine and Molly got their start in the college publishing industry as Sophomores at Purdue University. In need of writing samples to land internships, they launched the popular college lifestyle blog purduelala.com for the women of their campus.

While at school Katherine & Molly noticed a major disconnect between negative college media and the bright, passionate women who were consuming it. So they decided to do something about it. With the support of best friends, cheap wine and the power of Google, they expanded their idea &  the Lala was born.

Now they’re expanding the Lala across the world with one mission in mind : create a publication that produces creative, powerful and substantial media for college women, by college women.


Our Founders


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Katherine Crowley, Co-Founder

Director of Digital Ad Sales & Media Operations

Katherine holds degrees in Women’s Studies and Mass Communication from Purdue University and has past career experience at Seventeen Magazine and Purdue University Marketing & Media. With a love for all things digital marketing, media and innovation, Katherine oversees digital ad sales and media operations for the Lala. You can contact Katherine at [email protected]


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Molly Longest, Co-Founder

Creative Director

Molly graduated from Purdue University with degrees in Public Relations & Advertising and Art & Design. Molly launched her own photography company in 2009 and gained industry experience at Fashion R. Limited and Purdue Marketing and Media. Molly serves as Creative Director producing all-original photography, video, copy, branding and creative design solutions. You can contact Molly at [email protected]

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